Evaluation Question 4- Photoshop

How we used Photoshop to create the album cover

This was an important programme when it came to us creating the album cover. The programme takes some getting to, however Cameron is a bit of a wizard when it comes to using Photoshop as he has used it several times before. Since it so professional it allowed us to easily create an effective album cover.

To create the image we had to edit each individual image of the bands faces with the same filter to give them the same effect. The on top of this filter, we added a "neon glow" to give them different colours. The paintbrush tool was used to colour any blotches where there had been shadows in the original pictures, to then even out the colour and give it a more professional look.

This shows the possible filters we could have chosen.

Here are advanced options when applying filters, Cameron has applied a neon glow to the album cover. Of course, it doesn't look as good but that's because we had already used the filter and it doesn't really work very well when you put it over the whole image, this is just to show what Cameron has done to create the finished piece.




The following images were created using photoshop

Evaluation question 4 - Adobe Premiere Pro

We used this programme to create and develop the music video. As a group we were already familiar with it as we used it last year, therefore editing the video didn't as difficult, however we felt that editing a music video was more difficult than doing a short film opening sequence like we did for our AS.

Here is an example where we have used Adobe Premier Pro to take a poor shot of two people fighting in the town centre and slowed down and focused it on the action to make it more interesting and a useful shot to have. Beforehand it would have been impossible to use because it went by quite quickly and you found it difficult to see what was going on, which shows since its still quite quick in the finished piece.

On the next screenshot, you see Cameron Fairburn adding the black and white effect to the scenes of the music video, checking that they are the same shading throughout and to check that all the cuts make sense and sync up properly.

This is a close up of us syncing up the video. This was when we put together the scene with the bouncer, we had to get the cuts just right and make sure that punch seemed realistic.

On the final screenshot we see us putting the band shot together, so that it played in the background throughout the video to help fill in any gaps and so on.

Using colour pass

blue car

Cameron has been the main contributor when it comes to editing, and he made the decision of using colour pass to fit with the theme of "technicolour". We decided to use the effect colour pass to bring out the colour of certain objects such as trees, jackets and cars etc. The colours we brought out were red, blue, green and yellow which are the themes of the album. This makes it fit in with the album much more as beforehand black and white is about as far away from technicoloured as you could be. This was difficult to do as the effect was quite sensitive so the difference between th eitem being fully coloured through in and different colours popping out from other places. (e.g.if you were bringing a red shirt colour through, a persons face may start to get a bit of colour too). This was hard to work with and resulted in some objects like the guitar to not be coloured in, but did what we could, and the results are rather pleasing.

Green trees

blue jacket

red jacket

Digipack Final

This is the final draft of the digipack, one or two things have been adjusted, such as my background colour which is now purple, when originally it was blue. The tone of the original colours have also been changed so they were less bright. As well as this Cameron added the band webiste "www.quietgame.co.uk" to the bottom of the tracklist which is the back of the CD cover. Doing this is following generic conventions of the Brit Indie scene, its also quite modern to advertise the bands website on their albums.

Research into music advertisement.

There are many aspect towards music advertisement which are crucial, for example, in magazines the cover must be eye catching and appealing for the reader. 

In the NME magazine (right) it straight away appeals to me, the whole band take up the entire front cover with Arctic Monkeys being printed in bold writing certainly catches the eye. I have noticed that the first person you look at in the band is the lead singer, he is slightly ahead of the other band members, which shows that he is slightly superior to the rest of the band.

 

This is advertising From the Ritz to the Rubble. Like the other magazine cover, the lead singer is at the front of group as the focal point of the cover. 

Possible Digipack 1

Here is our first idea for our digipack. Four of the six pictures on the digipack are screenshots from our music video. We then added background colours to go with the album title; "Technicolour". We choose the album title because of the irony it creates because the music video we shot was in black and white. The ablum track titles are stereotypical Brit-indie track names. These were named this way because the genre isn't necessarily known for having deep lyrical meaning which the track titles suggest. In the sixth and final image on the digipack, it shows a band shot.  

Technicolour Poster

This is the poster we made for the magazine. Again this fits with the "Technicolour" album title as we have a variety of colours on it. The poster is a large version of the album cover which includes made up quotes of large national newspapers in Britain. We created the stereotypical quotes you mainly we mainly see on all CD advertisements, such as; "Best Album of 2014".