Using colour pass

blue car

Cameron has been the main contributor when it comes to editing, and he made the decision of using colour pass to fit with the theme of "technicolour". We decided to use the effect colour pass to bring out the colour of certain objects such as trees, jackets and cars etc. The colours we brought out were red, blue, green and yellow which are the themes of the album. This makes it fit in with the album much more as beforehand black and white is about as far away from technicoloured as you could be. This was difficult to do as the effect was quite sensitive so the difference between th eitem being fully coloured through in and different colours popping out from other places. (e.g.if you were bringing a red shirt colour through, a persons face may start to get a bit of colour too). This was hard to work with and resulted in some objects like the guitar to not be coloured in, but did what we could, and the results are rather pleasing.

Green trees

blue jacket

red jacket

Digipack Final

This is the final draft of the digipack, one or two things have been adjusted, such as my background colour which is now purple, when originally it was blue. The tone of the original colours have also been changed so they were less bright. As well as this Cameron added the band webiste "www.quietgame.co.uk" to the bottom of the tracklist which is the back of the CD cover. Doing this is following generic conventions of the Brit Indie scene, its also quite modern to advertise the bands website on their albums.

Research into music advertisement.

There are many aspect towards music advertisement which are crucial, for example, in magazines the cover must be eye catching and appealing for the reader. 

In the NME magazine (right) it straight away appeals to me, the whole band take up the entire front cover with Arctic Monkeys being printed in bold writing certainly catches the eye. I have noticed that the first person you look at in the band is the lead singer, he is slightly ahead of the other band members, which shows that he is slightly superior to the rest of the band.

 

This is advertising From the Ritz to the Rubble. Like the other magazine cover, the lead singer is at the front of group as the focal point of the cover.