Using colour pass

blue car

Cameron has been the main contributor when it comes to editing, and he made the decision of using colour pass to fit with the theme of "technicolour". We decided to use the effect colour pass to bring out the colour of certain objects such as trees, jackets and cars etc. The colours we brought out were red, blue, green and yellow which are the themes of the album. This makes it fit in with the album much more as beforehand black and white is about as far away from technicoloured as you could be. This was difficult to do as the effect was quite sensitive so the difference between th eitem being fully coloured through in and different colours popping out from other places. (e.g.if you were bringing a red shirt colour through, a persons face may start to get a bit of colour too). This was hard to work with and resulted in some objects like the guitar to not be coloured in, but did what we could, and the results are rather pleasing.

Green trees

blue jacket

red jacket

Digipack Final

This is the final draft of the digipack, one or two things have been adjusted, such as my background colour which is now purple, when originally it was blue. The tone of the original colours have also been changed so they were less bright. As well as this Cameron added the band webiste "www.quietgame.co.uk" to the bottom of the tracklist which is the back of the CD cover. Doing this is following generic conventions of the Brit Indie scene, its also quite modern to advertise the bands website on their albums.

Research into music advertisement.

There are many aspect towards music advertisement which are crucial, for example, in magazines the cover must be eye catching and appealing for the reader. 

In the NME magazine (right) it straight away appeals to me, the whole band take up the entire front cover with Arctic Monkeys being printed in bold writing certainly catches the eye. I have noticed that the first person you look at in the band is the lead singer, he is slightly ahead of the other band members, which shows that he is slightly superior to the rest of the band.

 

This is advertising From the Ritz to the Rubble. Like the other magazine cover, the lead singer is at the front of group as the focal point of the cover. 

Possible Digipack 1

Here is our first idea for our digipack. Four of the six pictures on the digipack are screenshots from our music video. We then added background colours to go with the album title; "Technicolour". We choose the album title because of the irony it creates because the music video we shot was in black and white. The ablum track titles are stereotypical Brit-indie track names. These were named this way because the genre isn't necessarily known for having deep lyrical meaning which the track titles suggest. In the sixth and final image on the digipack, it shows a band shot.  

Technicolour Poster

This is the poster we made for the magazine. Again this fits with the "Technicolour" album title as we have a variety of colours on it. The poster is a large version of the album cover which includes made up quotes of large national newspapers in Britain. We created the stereotypical quotes you mainly we mainly see on all CD advertisements, such as; "Best Album of 2014".

Possible Band Shot

This is a possible band shot, the photograph was taken by a white brick wall. The photo was then edited using Photoshop. The colours used on the photo match the colours on the album cover. We used filters to make it stand out more. 

This is the second possible band shot. The difference is that we aren't stood up against a white brick wall. This time we are stood in an alleyway. The image has been cropped slightly we decided to take out the tree and the sky as we felt these weren't needed.

After reviewing both band shots, I've decided that I like them both. They both fit in with the criteria which is used for the Brit indie image. The colours also tie in with the album title "Technicolour".

 

Question 4- How did you use new media technologies in the construction and research, planning and evaluation stages?

We were constantly using new technologies throughout the development of our music video.

Facebook/Twitter
We used social media throughout the production of the music video, we would use social media to arrange times to meet at locations for filming etc. Instant messaging we used a large part of the time, especially when we were arranging the bouncer shots, we had to arrange who was being picked up etc. We also used this technology to say whether anything came up and say whether or not we could make it to a meeting or to a lesson.

YouTube
We used this technology to research professional music videos and other media coursework as examples to help us create and develop a concept for our music video, e.g. cutting rates, generic conventions etc.

Blogger
We have a blog to keep a dairy on the development of our music video. We looked at other students blogs to help us create a template for our blog. Overall Blogger worked very well, however it wasn't the most user friendly program  in the world, for example, putting images on your blog posts was just infuriating as they wouldn't move where you wanted them to.

Blogger did prove to be useful, obviously providing evidence to our music video to show our roles within the group. We also used our blogs to receive feedback on any work we have done from our friends and tutor. The album cover for example. We posted the drafts, and received feedback on how it can be improved significantly. As you can see you see from our first draft to the final draft, there has been a huge change on how it looks. As you can see, we added colour to the final draft by using colour pass

1st draft

final draft